About Course
The Bachelor’s program in Marketing and Business Development equips students with strategic and operational expertise to excel in both local and international markets. The curriculum emphasizes market analysis, opportunity identification, digital marketing implementation, and sales team management. Graduates emerge as confident professionals capable of leading marketing campaigns, building partnerships, and driving business growth on a global level
Pedagogical Framework:
Blended Learning – Experience a mix of quarterly in-person lectures, live interactive sessions, and flexible recorded classes.
Asynchronous Learning – Study anytime with video lectures, curated readings, and multimedia resources.
Synchronous Engagement – Participate in live webinars, virtual workshops, and group discussions to boost collaboration and critical thinking.
Applied Learning – Gain hands-on experience through case studies, simulations, and industry-relevant projects.
Interactive Teaching – Learn from professors who use collaborative and engaging teaching methods, both online and face-to-face.
Leadership & Skills Development – Build strategic thinking, problem-solving, and leadership capabilities for professional growth.
Qualification Benchmarks:
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Successful completion of secondary education or a validated Level 5 Diploma or an equivalent qualification from a recognized institution
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Proficiency in English (academic and communication skills)
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Strong analytical, creative, and communication skills
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Interest in marketing, sales, and international business development
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Prior coursework or experience in business or marketing (preferred but not mandatory)
Duration: 24 – 36